The Daily Mirror was the best of them. It was a tabloid when tabloids still meant a peoples' paper that respected its' readers and earned their trust and affection...This film is a personal tribute, but it's also the story of what happened to the once popular Mirror. How the reporting of the blood, sweat, and tears of ordinary people has changed out of all recognition. Above all, it's the story of a rise of a new kind of tabloid and a new kind of media power now set to dominate much of the world.
The British public were told that the new information technology, heralded by The Sun's move to Wapping, would bring a greater variety of newspapers and a more diverse media. But it produced a contracted press controlled by ever fewer proprietors. John Pilger describes the downfall of his old paper and the all-pervasive influence of Rupert Murdoch.