Feeling unhappy at work and experiencing a midlife crisis, the film's subject quits his job and tries to become nationally recognizable in a month's time.
John Gerard, abandons his job, cashes in everything he has, hops into his car (decorated with enormous lettering that advertises his goal-and the film's title) and goes on a 31-day, cross-country trip, hoping to create so much publicity along the way that he'll end up a guest of Jay Leno and become an instant celebrity.
Does Gerard achieve his dream? Well, it's so fascinating to watch him try in this professionally made and occasionally poignant film that the end result hardly matters.
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