what i think should concern people is what is going to happen when these very spoiled kids grow up and have empty miserable lives because all they know is commercialism and their own happiness through consuming. the next 10-20 years will be interesting.

and i wish the mandarin parts were at least subbed in english ^^

Instant gratification at any expense is the driving force behind both. And one addiction is often replaced with another, even more destructive one.

*****Let’s start to make a positive change by putting our family’s and communities’ NEED BEFORE corporate GREED! ******

that’s where the word brand, as in the Nike brand, orginally came from………it was used to describe the practice of farmers stamping their personal logo on their cattles’ backs. It was to show that every branded animal, was the property of said farmer.

These days, we pay crazy prices to almost literally brand ourselves. We make ourselves symolically the property of companies such as Nike, or Lous Vuitton by chasing after their products, often solely because they are visibly branded. By wearing them, we become effectively branded.

So, the average person, will have put in loads of extra hours at a job they often strongly dislike, or at least find boring and unfulfilling, only to spend it on buy someting that symbolises they are owned (pwned?!) by a large corporate brand.
Amazing how we can get sucked into working even more hours, just to display the fact that we have chosen to be symbolically owned by a company that puts profits before people. Wouldn’t be so bad if the whole thing was enriching, fulfilling, and helping keep society working well, healthy and happy etc. Last time I checked, it wasn’t doing any of those things. Quite the opposite for most of us, factory workers in countries of manufacture in particular.

Children are the most malleable and vulnerable to this sell off. I welcome docs like this that expose the detritus created by the profit before people’s (needs) ethos. Many thanks to the film makers, and the person who posted it :D

The issue people take with marketing like this is that it is blind and trains babies and children to be inherently selfish, only think of themselves, and feel entitled to get what they want.

It discourages altruism, selflessness, and empathy for others. Our society has many of the problems it does (increasing shootings at home and workplace, hate crimes, anger, terrorism, etc.) because people are not encouraged to develop their inherent empathy for others.

When it’s either my way or your way, but no compromise or win-win, then conflicts are inevitable. And that mentality is what this greedy marketing promotes…from birth.

It basically thinks: there’s nothing more important in life than instant gratification and profit. If I can’t get what I want fairly or in a way that doesn’t cause problems for others, I have every “right” to just take it.

Enough with the blind greed. Humanity needs empathy and compassion to balance itself out.

Besides, you say: “People want to spend money around their kids and they have every right to do so.” — Of course they do. But people in marketing business like you, who specifically target children, *manipulate* them and therefore what you do is not fair. It’s like me giving you a shot of heroin (something extremely addictive) and then saying, you have every right to keep buying the drug from me, because it’s your choice. But I as the marketer manipulated you to get you hooked on the product first.

agreed, no idea how we fight this. we probably don’t. it seems a bit too late… to fight this we’d have to destroy the economy we’ve created which would effectively change the entire world we live in.

probably needs to happen at some point.

Recommended for any parent who wants to bring up their kids and protect them from marketing. Its good to know that activist groups are beginning to campaign to stop corporations controlling childhood.

First step looks like not having a television at home.