Real Value

2013 ,    »  -   6 Comments
133
8.34
12345678910
Ratings: 8.34/10 from 65 users.
Storyline

How do you determine the true value of a product or service? Is it solely based on the profit motive, or should its impact on the global good also play a major role in the equation? The feature-length documentary Real Value profiles business leaders who have seen their profits rise after taking measures to enhance their standards of sustainability.

The filmmakers focus on efforts currently taking place in North Carolina, but the lessons each subject imparts can be applied anywhere in the United States or around the world.

At Piedmont Biofuels, workers collect used fats, oils and greases and transform them into fuel. Demand for their product is at an all-time high, and they are blessedly free of the shackles and curses associated with the big oil industry.

In another segment, the president of a custom T-shirt wholesale business outlines the steps he took after the North American Free Trade Agreement essentially gutted his enterprise. He decided to place ethical responsibility above concerns for the bottom line, and integrated wind, solar and biofuel technologies into his business model. By embracing these sustainability measures, his business has grown both in profit and in its standing within the community.

The spirit of activism and environmental responsibility drives every facet of operations at Sow True Seed in Asheville. The owner of this small business fights for the rights of all people to know where their food comes from. She teaches interested parties in her community how to plant seeds, empowers others to grow their own healthy food, and donates leftover inventory to local schools and support groups.

These values also extend into workplace practices that promote a shared sense of respect, teamwork and purpose among each employee.

Interspersed between these personal profiles, viewers gain big-picture insights from panel of experts, including Dan Ariely, a Professor of Psychology & Behavioral Economics at Duke University and the founder of the Center for Advanced Hindsight.

The fascinating subjects of Real Value are relatable and inspiring entrepreneurs. Their means of driving profits through social responsibility are well within reach for the owners of all businesses large and small.

Directed by: Jesse Borkowski

More great documentaries

6 Comments / User Reviews

  1. sheila

    excellent ...just a comment on the Irish famine comments at 25:54... the general consensus in Ireland is the "Irish famine" was mostly caused by the British landlords exporting the viable potato crop for profit ... which incidentally plays right into the ethos of the film .... what value is...

  2. Linda Garland

    This is a very valuable documentary on so many levels. I could get behind all these people. They are good for our planet.

  3. Generic smith

    Good doco, borderline philosophy doco. I guess makes you question how much peoples values have been distorted by intense mainstream media propoganda and aligned to profiteering corporatist agendas.

  4. Zake

    Has Jeff Bezos of Amazon.com watched this documentary? I doubt it. By far the most evil, wicked, mean-spirit psychopathic human being one earth.

    Amazon is know for the brutal mistreatment of their workers. Not just warehouse workers, both office and code writers are brutally and psychologically mistreated. Reason why Amazon depends on Indians workers for their call centers and H1-B visa holder as code writers to do the cheap, dirty work. They mistreat and are unfair to affiliates and abusive to third party sellers. Amazon voted worse workplace seven years in a row, low pay and toxic work culture. All created by sick sociopath Jeff Bezos.

  5. cava

    It was a good doc and important things are being said but with dramatic violins and piano in the background THE ENTIRE TIME. I couldn't handle and bailed half way through.

  6. Dali

    I do not recommend this documentary. Poor approach from economical perspective. Movie purports the idea of "value" and defines it from its wishful thinking viewpoint. Negates profits, dissolves it from value and even tries to contradict those terms. Lack of analysis, only shows one side of the coin. Movie plays with audience emotions, psychology and guilt - a simple level of marketing. Social responsibility, protecting environment are totally misunderstood here.

Leave a comment / review: