Humanity is going to continue to grow. Everybody eats and everyone needs energy and these constraints are only going to get tighter and we're going to have to improve our understanding of the body and nutrition and design something new.
Some people are calling Soylent the "future food." We're going to meet the man who invented it and find out how it might change the way we eat. And Brian, the host of this little documentary, is going to live on Soylent alone for thirty days straight.
Soylent is a total food replacement and Brian will be living on a mixture alone just like the man who invented it. Soylent, canola oil, fish oil capsules, and water - that's Brian's entire diet for the next month and he's a little apprehensive. He can't imagine eating that for a day let alone for one month straight.
We're going to find out where Rob Rhinehart's team makes the food of the future. Rob doesn't think we're going to feed an exploding population with organic farms. We're going to need to look to the future, we are going to need to improve and optimize things and a lot of that comes from science and technology. So this idea is going to solve a lot of problems in food that we have.
Not just hunger but also the environmental impact and the poorly balanced food which leads to obesity, etc. Rob came up with this chemical cocktail called Soylent and to prove it worked he lived off of it for 30 days. He documented the experience on his blog and his quest to replace food was noticed by the media.
Soon Soylent was a bonafide online sensation. So naturally he launched a crowdfunding campaign to take his project to the next level. He raised $800,000 in less than a month and with those funds he founded a company comprised of bright young men in their twenties. A close friend of the group says they were known as the "Startup Bros" even before Soylent. And indeed this is Rob's third and most successful venture. They're clearly influenced by the culture of the Silicon Valley but instead of designing Apps they're working with food.