Design the New Business

Design the New Business

2011, Economics  -   11 Comments
Ratings: 7.00/10 from 16 users.

Design the New BusinessDesign and business can no longer be thought of as distinct activities with individual goals.

Design the New Business is a film dedicated to investigating how designers and business people are working together in new ways to solve the wicked problems facing business today.

This documentary examines how they are joining forces by bringing together an international collection of design service providers, education experts and businesses that have incorporated design as a part of their core approach.

Design the New Business features inspiring case studies and insightful discussions, helping to illustrate the state of the relationship and how it needs to continue evolving to meet tomorrow's challenges.

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Gunjan Karmakar
5 years ago

I am an Indian and a designer by profession. I have been working in this industry for the past 18 years. Lately, I have been thinking of brushing on my skills as a designer and how I can add more valuable in the design process.
This video was referred to me by a MBA friend of mine and I think I am kinda getting some answers. I definitely need a lil bit more insight in this so that I can decide better.
Can we connect more on this please?

6 years ago

I like this point of view, it allows you to see both design and business from a different perspective

10 years ago

good & business are not design & design thinking is the future...

10 years ago


11 years ago

I think the increased productivity is great, the creative struggle is important, if only to advance technology for our own good.

As soon as we drop the market system for a resource-based one we can really start getting productive.

11 years ago

This is a great exemple of fresh young minds....who have the ability to grow our future in a much better direction than old farts with a tight tie around the neck.

11 years ago

No. The only times when you can philosophize so much on a subject (without being able to boil it down to a few words) is when there is no real objective mechanic behind the said subject - just like talking about arts. I find this film as being annoying.

11 years ago

Very propositive, This video really stimulates you to think out of the box in the way of how to do business, how to create products and how to understand the market, the economy and the society in which we live.

11 years ago

From the little i saw i would say, that there saying that normal marketing is starting to fail and they dont know what to do so the only choice is to just See and React.

Im gona take a shower, im tired from work -.-

11 years ago

me so so stupid! what are these bleeding peoples waffling on about. watched all the way through got punchline, me i am so yesterday