Capitalizing Happiness

2016 ,    »  -   7 Comments
Ratings: 8.20/10 from 61 users.
Capitalizing Happiness

Ricardo Semler is a wealthy and successful man. He's one of the world's most influential entrepreneurs. He's the majority owner of Semco Partners, one of the most profitable companies in Brazil. He's the author of the global bestseller Maverick, an informative business memoir that offers advice on how to craft a fulfilled life of financial reward much like his own. He is celebrated all around the globe, and his expertise is sought by the likes of the TED Talks conference and Harvard Business School. By all accounts, Semler is a happy man. Ironically, as detailed in the revealing new documentary Capitalizing Happiness, he earned his fortune by making others happy as well.

When he inherited his father's company at the age of 20, Semler witnessed a work force that was fearful of termination, under tremendous pressures from their job demands, and generally unhappy in their working life. Understanding the power of collaboration through his previous experience playing in musical bands, Semler decided to reinvent his company's work culture. His employees would no longer be made to feel that they were slaves of industry. They would be treated like free and valued individuals, and allowed to work at their own pace.

When we first see this workforce in action, several employees are resting in hammocks. This is a period of their work day that they reserve for peace and relaxation. As long as their work gets done on time, they're free to spend their days in the office however they see fit.

Semco Partners employees love their jobs, and their satisfaction makes them more productive and engaged. Under Semler's groundbreaking workplace model, the company has increased its annual revenue by well over 200 million US dollars.

His employees and the worldwide business community alike regard Semler as somewhat of a mythic figure. Capitalizing Happiness gives us unprecedented access behind the gates of his Brazilian estate, and captures valuable insights into his life and his business philosophy, which are both infused with the values of love, transparency and trust. The film provides a thoughtful and inspiring portrait of a true modern-day pioneer.

Want to know the secret to finding success in business? All you need is love.

7 Comments / User Reviews

  1. martin

    a cool guy - a cool conception - a cool billion(s)
    Just another mastermind way to manipulate the ignorant masses
    Wall street et al love him- he brings profits
    Is it possible to bring happiness to the downtrodden without making a profit??

  2. Gertrude

    Not available in my country? you are using a VPRO backlight docu, which originated in my country. Pretty stupid.

  3. Silas Charleaux

    The name for this is cooperative, originated from economic democracy. In Brazil this is as rare as finding diamonds in the beach.

    Managers who trust their workers instead of controlling them. Workers who trust their managers are delivering meaningful tasks. Profit isn't done by corruption of stakeholders contracts and limited to corporate heads, it is equally shared between workers.

    Well you don't need to be a genious to think about it, almost every worker under wage knows how to do his own work better than his boss would, that is why he is doing, not his boss. The boss is just there to make sure the wage worker stays doing his work and do not breed any ideas about kicking the boss out of the way and get the profits to be shared equally.

    Although I completely agree that we are but a few, iconoclasts is the word he used. We tend to get obliterated anywhere we set our feet, just because that is the way it is, it doesn't mean it has to be.

    He got his way over it because he already had the structure and people trusted him. He is very charismatic btw.

    Well I'm Brazillian and impressed that he did all this and no one tried to destroy or kill him here.

  4. PieMan

    Oh, sharing profits equally from top to bottom... yes.. yess I see .. brilliant !!! How then are not all his employees living in a kingdom like he is ?

  5. Socolocco

    It sounds to good to be true. there are many parts of the video i can't understand if it's real. okey, this brilliant mind accepted to do a documentary about his success, thats great but how can you trust showing on camera some stuff of your personal life to the viewers, in a country that is known how dangerous is to be kidnapped, you let the video show that your guards are armed?? insane

    as another commentator said, how is your workers live in deep shit holes when you divide the earnings equally from top to bottom?

  6. S.Stern

    So... basically socialism without the employees actually owning the company? If you're expected to act like the business is yours you better have a stake in it, otherwise you're just doing more work for free.

  7. martin

    Just like every spoiled rich inheritee that ever existed. A little dash of behaving as we should (why i deserve your money) mixed with a whole lot of narcissism, self righteousness, self deceit, manipulation, arrogance, ignorance and above all, greed (how I achieve your money). Why change the recipe its been working for long enough. that employees kitchen looked like he was paid peanuts. And his big grand idea is to buy a valley and employ the villagers to build a hotel for the mega rich. Where is the grand part to that idea exactly? wtf was that about frogs and zeppelin? If I were rich, people would buy my book on how I became rich too:, regardless of the books content. His work philosophy isn't bad though i concede that, but starting them in primary school? that is the ideology of dictatorship, he is going to turn his children into evil little shits, mark my words.

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