A Charged Business: The Future of Electric Transport
The future of automotive transportation is still being written as the competition between manufacturers continues to escalate. We seem to be on the precipice of significant and widespread change and innovation in the industry, but where the chips will ultimately fall is anyone's guess. A Charged Business: The Future of Electric Transport dissects the challenges of shaping the next evolution in driving.
The phenomenon that is Elon Musk, and his flagship Tesla enterprise, informs much of the film's content. After enjoying enormous early success and acclaim, Tesla has come under increased scrutiny. Desperate to meet consumer demand for more affordable vehicles that travel at greater distances without the need for a recharge, the company is now enduring criticism for electronic defects, production snags, and punishing working conditions for their employee base. Meanwhile, the world's other major car manufacturers are hoping to capitalize on Tesla's structural cracks by rushing their own innovations into production.
The filmmakers travel From Barcelona to Silicon Valley in search of Tesla's most aggressive competition. Porsche seems to be the likeliest candidate to overthrow Musk's groundbreaking work from its lofty perch. The film provides a sneak peek into their latest top-secret production model. Admittedly, the acclaimed automaker still hasn't achieved the quality and performance of comparable Tesla models. But their reputation, solid organizational structure, and reliance on similar German technologies might ultimately ensure them victory in the long run.
The film features insights from a corporate representative who praises Musk's desire to redefine transportation both here on Earth and in the farthest reaches of our galaxy, including his initiatives for a lightning-speed rail system and interplanetary spacecraft. On the other end of the equation, we hear from a disgruntled ex-employee of Tesla, a whistleblower who breaks down a series of flaws in their designs, assembly lines and corporate culture.
Will this behind-the-scenes chaos ultimately result in a car of tomorrow that the whole world can embrace? Which players will achieve the glory, and which might suffer financial ruin in the process? A Charged Business: The Future of Electric Transport provides an enthusiastic and informative glimpse into our potential future on the road.
Directed by: Stefan Tiyavorabun
The documentary is a very good way to see how poorly the insight of the media business has been to adequately assess the disruption that Elon Musk is undertaking in several businesses being TESLA the most important of them. In a few years it will be the biggest and most important company in history. Then it will become common knowledge that the car industry is all electric, Robotaxis will redefine Transport as a service. Battery Storage System will create the biggest energy company and Robotors compensate labor shortage and increase the worlds output.
DW should make an update of this documentary and start acknowledging the transformation through disruption that is happening this dacade. Include Tony Seba and his work in order to have the framework for getting more close to the future that is awaiting all of humanity.
This is like, We are great, Elon is evil and this is why he sucks.
This "documentary" is essentially an Elon Musk a hit piece. It's poorly produced and hard to follow. Reminiscent of something a pissed ex-girlfriend or disgruntled employee would make. Unless you like half-assed, slanderous, tin foil hat conspiracy theories, your time is worth more than what this hack "documentary" offers.
Pretty good, bad quality but yeah. Tesla's been called out a lot on questionable business practices in the treatment of it's employees.
This video is clearly an arrow from a German quiver aimed at Tesla's heart but we are all hoping the bow doesn't cost as much as the arrow or they are finished from the start!
This documentary criticizes Elon for taking medication to help with sleep and "seemingly" to smoke Marijuana with the popular Joe Rogan (1 weak toke). Are you kidding? The smear is transparent. Therefore I question the agenda of the makers of this documentary.
How many of those electric car startups going to get me to Mars?
If coal-fired energy plants are re-charging these electric cars, what has been gained?