The global obesity epidemic has become a critical health issue, affecting millions of lives and burdening healthcare systems worldwide. This documentary sheds light on the alarming reality of this epidemic, exposing the manipulative tactics of the food industry and its role in perpetuating the crisis.
The journey begins with Carole, a 34-year-old woman from Switzerland, who, like many, fell victim to the allure of unhealthy processed foods. Influenced by enticing advertisements, Carole found comfort in junk food, leading to excessive weight gain and a constant struggle with self-esteem. The addictive combination of sugar, salt, and fat, meticulously engineered by the food giants, fueled her relentless cycle of overeating.
Scientific studies increasingly link the consumption of ultra-processed foods to obesity, making it evident that these products are part of the global obesity crisis. Despite this growing awareness, food manufacturers like Nestlé have been slow to take action. A leaked internal presentation revealed that a majority of their products did not meet the standards of health, prompting public outrage.
In Mexico, another country severely impacted by obesity, the government took measures to combat the epidemic. Regulations included a sugar tax, restrictions on advertising targeted at children, and warning labels on unhealthy products. These actions have started to yield positive results, as companies reformulated their products to avoid the warning labels.
Switzerland, however, remains behind in its efforts to tackle the obesity crisis. Despite the staggering healthcare costs associated with obesity, the government is yet to introduce a sugar tax or implement stricter regulations on food advertising. Lobbying from food industry giants and a lack of political will seem to hinder effective change.
The food industry's relentless pursuit of profit and its creation of highly addictive processed foods have fueled the obesity epidemic. Governments must take responsibility and act decisively to implement effective measures such as sugar taxes, advertising restrictions, and transparent labeling. Only through collective efforts can we break free from the vicious cycle of unhealthy eating and pave the way towards a healthier and happier society.
Directed by: Philippe Mach, Françoise Weilhammer