The Story of Technoviking

The Story of Technoviking

2015, Media  -   9 Comments
Ratings: 6.98/10 from 49 users.

The Story of Technoviking is a fun and thoughtful look at how one piece of internet content garnered a massive global audience, what the material in question reveals about the online users who propagated it, and the murky waters of intellectual property rights in a widely unregulated online landscape.

The infamous video was captured during a provocative Berlin street parade in 2000. Shot by Matthias Fritsch and titled Kneecam No. 1, the clip shows us a half-naked man dancing aggressively amongst a sea of horrified and amused spectators. Fritsch uploaded his video onto YouTube and thought little more of it. Then, well over a year later, he discovered his work had gone viral, ultimately accumulating more than 80 million views.

This all occurred without the consent of the video's original creator. The unprecedented spread of his work was due in large part to its manipulation in the hands of others. Re-titled Technoviking and set to throbbing club music, the naked dancer became an internet meme sensation, and was inserted into various scenes and situations both humorous and shocking. Young people from all over the world posted their own re-enactments of his every precise movement.

Techno Viking has become a looming figure in our culture, but one that has permeated the most popular platforms like Google, Facebook and Twitter. His universal popularity speaks to the mass appeal of social media, and our propensity to communicate through images like never before.

While he was responsible for shooting the source footage, Fritsch had little role in securing its worldwide audience. Have his property rights been trampled upon, or is it understood that content in the digital age is open to reinterpretation? The actual figure known in pop culture circles as Techno Viking also had little say in his internet fame, and he's unhappy with the association. He successfully sued Fritsch for infringement of personality rights in 2013.

Through interviews with a variety of experts from the world of digital media and law, The Story of Technoviking examines the stream of challenges, unresolved questions and legal disputes that have followed in the wake of this phenomenon.

Directed by: Matthias Fritsch

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John Smith
11 months ago

I know Herman ( techno viking) he stayed with me in Toronto in late 90's. I might be on a podcast about it as some other guy claimed it was him

4 years ago

Tried to play this on my phone but no subtitles were offered so i'll just have to take their word that the content is as described... not that i could progress far enough to care much...

6 years ago

The guy didn't sue him because he filmed and uploaded it, he sued because he then merchandised his image onto advertising, t-shirts, bumper stickers etc. without even tracking the guy down to ask permission, let alone pay royalties. You people are literally insane to be construing this as a murky legal incident of differing opinions.

Jasper Weeber
7 years ago

This film will satisfy true fans that are searching for historical details and insight on the life of a legend. The heartfelt tributes and stories shared by family, friends, music industry gurus, and fellow musicians about the legendary guitarist will provide you with a glimpse into the life and mind of a true genius. 

7 years ago

Fascinating. Stupendous.

7 years ago

Andy, assuming you're not trolling, the overall point you missed is that you need to beware as people are quick to lawsuits sometimes.

They do things in public with no thoughts of the possible consequences. Then they play the victim if someone else gains fame or compensation at what they think was their expense. The fact they acted in a manner that they would never had in the company of family, employers, etc, never mattered to the person until they became linked with it or became infamous worldwide.

This is why there is increasingly a witch hunt against photographers and videographers both professional or amateur. Protection of free speech is increasingly under attack as it might technically be legal, but morally questionably merely because it offended or embarrassed someone.

Or, as a wise person once said, don't do or say anything you wouldn't be prepared to share with your parents in public. That bit of common sense has disappeared along with good manners and etiquette in the modern age.

7 years ago

Great Docu

7 years ago

Wow. Who the F*%! cares about this?